No more Deals
New Zealand-owned daily deals company 1-day has today announced it is pulling the plug on its standalone voucher and coupon deals website 1-dayout, to instead concentrate on growing its highly successful core offering of selling discounted products online.
"It's been a great ride while it lasted. As market leaders, we came into the voucher deals business in August last year with a plan to provide great offerings in way of deals for consumers and vendors – a concept that we believed would provide an ongoing win/win/win for all parties, But in reality the only real and sustainable win is for the consumer – they get real discount deals from vendors and don't need to show any kind of loyalty, all they need to do is buy vouchers offering various deals and than just redeem it .
"The research shows the model has a negative impact on the vendor's long-term brand value and can create negative buying patterns."