99Lables is one of the first and most popular Indian private sales website. It allows individuals to purchase the best brands at low costs giving fashion bargains all year round. Each year, the website selects a number of brands and items. These are then sold to consumers who are placing bids. The structure is similar to Ebay however, it solely sells designer brands and clothing. According to 99Labels, they include at least 300 brands per year, with the potential to grow in the new future.

At the moment this website is mostly used and is popular within India. It does allow other internationals to shop online as well. Individuals will require to pay a membership fee that is an annual fee for the service.